diff --git a/{{cookiecutter.repo_name}}/README.rst b/{{cookiecutter.repo_name}}/README.rst
index ba9f4d1f..acd8c066 100644
--- a/{{cookiecutter.repo_name}}/README.rst
+++ b/{{cookiecutter.repo_name}}/README.rst
@@ -159,7 +159,7 @@ N.B. The integration tests will not run on Windows.
 
 To install the test runner::
 
-  $ sudo pip install hitch
+  $ pip install hitch
 
 To run the tests, enter the {{cookiecutter.repo_name}}/tests directory and run the following commands::