diff --git a/{{cookiecutter.repo_name}}/README.rst b/{{cookiecutter.repo_name}}/README.rst
index b1d823fc..a23d0dbf 100644
--- a/{{cookiecutter.repo_name}}/README.rst
+++ b/{{cookiecutter.repo_name}}/README.rst
@@ -3,6 +3,9 @@
 
 {{cookiecutter.description}}
 
+.. image:: https://img.shields.io/badge/built%20with-Cookiecutter%20Django-ff69b4.svg
+     :target: https://github.com/pydanny/cookiecutter-django/
+     :alt: Built with Cookiecutter Django
 
 {% if cookiecutter.open_source_license != "Not open source" %}
 LICENSE: {{cookiecutter.open_source_license}}