diff --git a/djadmin2/apiviews.py b/djadmin2/apiviews.py
index cd9b5ea..6b7ed1c 100644
--- a/djadmin2/apiviews.py
+++ b/djadmin2/apiviews.py
@@ -46,6 +46,8 @@ class Admin2APIMixin(Admin2Mixin):
 class IndexAPIView(Admin2APIMixin, APIView):
     apps = None
     registry = None
+    app_verbose_names = None
+    app_verbose_name = None
 
     def get_model_data(self, model):
         model_admin = self.registry[model]
@@ -73,6 +75,7 @@ class IndexAPIView(Admin2APIMixin, APIView):
         return {
             'app_label': app_label,
             'models': model_data,
+            'app_verbose_name': unicode(self.app_verbose_names.get(app_label))
         }
 
     def get(self, request):
diff --git a/djadmin2/core.py b/djadmin2/core.py
index eb4446f..35ff81e 100644
--- a/djadmin2/core.py
+++ b/djadmin2/core.py
@@ -33,6 +33,7 @@ class Admin2(object):
     def __init__(self, name='admin2'):
         self.registry = {}
         self.apps = {}
+        self.app_verbose_names = {}
         self.name = name
 
     def register(self, model, model_admin=None, **kwargs):
@@ -85,6 +86,33 @@ class Admin2(object):
         if self.apps[app_label] is {}:
             del self.apps[app_label]  # no
 
+    def register_app_verbose_name(self, app_label, app_verbose_name):
+        """
+        Registers the given app label with the given app verbose name.
+
+        If a app_label is already registered, this will raise
+        ImproperlyConfigured.
+        """
+        if app_label in self.app_verbose_names:
+            raise ImproperlyConfigured(
+                '%s is already registered in django-admin2' % app_label)
+
+        self.app_verbose_names[app_label] = app_verbose_name
+
+    def deregister_app_verbose_name(self, app_label):
+        """
+        Deregisters the given app label. Remove the app label from the
+        self.app_verbose_names as well.
+
+        If the app label is not already registered, this will raise
+        ImproperlyConfigured.
+        """
+        try:
+            del self.app_verbose_names[app_label]
+        except KeyError:
+            raise ImproperlyConfigured(
+                '%s app label was never registered in django-admin2' % app_label)
+
     def autodiscover(self):
         """
         Autodiscovers all admin2.py modules for apps in INSTALLED_APPS by
@@ -112,18 +140,21 @@ class Admin2(object):
     def get_index_kwargs(self):
         return {
             'registry': self.registry,
+            'app_verbose_names': self.app_verbose_names,
             'apps': self.apps,
         }
 
     def get_app_index_kwargs(self):
         return {
             'registry': self.registry,
+            'app_verbose_names': self.app_verbose_names,
             'apps': self.apps,
         }
 
     def get_api_index_kwargs(self):
         return {
             'registry': self.registry,
+            'app_verbose_names': self.app_verbose_names,
             'apps': self.apps,
         }
 
diff --git a/djadmin2/viewmixins.py b/djadmin2/viewmixins.py
index ecc26a7..723b00e 100644
--- a/djadmin2/viewmixins.py
+++ b/djadmin2/viewmixins.py
@@ -116,8 +116,10 @@ class AdminModel2Mixin(Admin2Mixin):
         context = super(AdminModel2Mixin, self).get_context_data(**kwargs)
         model = self.get_model()
         model_meta = model_options(model)
+        app_verbose_names = self.model_admin.admin.app_verbose_names
         context.update({
             'app_label': model_meta.app_label,
+            'app_verbose_name': app_verbose_names.get(model_meta.app_label),
             'model_name': model_meta.verbose_name,
             'model_name_pluralized': model_meta.verbose_name_plural
         })
diff --git a/djadmin2/views.py b/djadmin2/views.py
index d5830a3..4d40f15 100644
--- a/djadmin2/views.py
+++ b/djadmin2/views.py
@@ -56,11 +56,13 @@ class IndexView(Admin2Mixin, generic.TemplateView):
     default_template_name = "index.html"
     registry = None
     apps = None
+    app_verbose_names = None
 
     def get_context_data(self, **kwargs):
         data = super(IndexView, self).get_context_data(**kwargs)
         data.update({
             'apps': self.apps,
+            'app_verbose_names': self.app_verbose_names,
         })
         return data
 
@@ -69,15 +71,16 @@ class AppIndexView(Admin2Mixin, generic.TemplateView):
     default_template_name = "app_index.html"
     registry = None
     apps = None
+    app_verbose_names = None
 
     def get_context_data(self, **kwargs):
         data = super(AppIndexView, self).get_context_data(**kwargs)
         app_label = self.kwargs['app_label']
         registry = self.apps[app_label]
-
         data.update({
             'app_label': app_label,
             'registry': registry,
+            'app_verbose_names': self.app_verbose_names,
         })
         return data
 
@@ -104,7 +107,7 @@ class ModelListView(AdminModel2Mixin, generic.ListView):
         #  If action_callable is a class subclassing from
         #  actions.BaseListAction then we generate the callable object.
         if hasattr(action_callable, "process_queryset"):
-            response = action_callable.as_view(queryset=queryset)(request)
+            response = action_callable.as_view(queryset=queryset, model_admin=self.model_admin)(request)
         else:
             # generate the reponse if a function.
             response = action_callable(request, queryset)