diff --git a/docs/design.rst b/docs/design.rst
index 2999b87..9c06be9 100644
--- a/docs/design.rst
+++ b/docs/design.rst
@@ -17,4 +17,11 @@ Workflow
 2. Loop through the Apps then models per App
 3. Admin2s are created from models: djadmin2.models.register(Poll)
 4. Admin2s contain methods/properties necessaey for UI
-5. Views
\ No newline at end of file
+5. Views
+
+UI Goals
+---------
+
+1. Replicate the old admin UI as closely as possible in the bootstrap/ theme. This helps us ensure that admin2/ functionality has parity with admin/.
+
+2. Once (1) is complete and we have a stable underlying API, experiment with more interesting UI variations.