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Explain the three Google Analytics options

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Peter Bittner 2020-04-11 19:05:14 +02:00
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docs/services/google_analytics.rst
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======================================
==============================================
Google Analytics (legacy) -- traffic analysis
======================================
==============================================
`Google Analytics`_ is the well-known web analytics service from
Google. The product is aimed more at marketers than webmasters or

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docs/services/google_analytics_gtag.rst
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======================================
Google Analytics -- traffic analysis
======================================
===============================================
Google Analytics (gtag.js) -- traffic analysis
===============================================
`Google Analytics`_ is the well-known web analytics service from
Google. The product is aimed more at marketers than webmasters or
technologists, supporting integration with AdWords and other e-commence
features.
features. The global site tag (`gtag.js`_) is a JavaScript tagging
framework and API that allows you to send event data to Google Analytics,
Google Ads, and Google Marketing Platform.
.. _`Google Analytics`: http://www.google.com/analytics/
.. _`gtag.js`: https://developers.google.com/analytics/devguides/collection/gtagjs/
.. google-analytics-installation:

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docs/services/google_analytics_js.rst
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======================================
Google Analytics -- traffic analysis
======================================
====================================================
Google Analytics (analytics.js) -- traffic analysis
====================================================
`Google Analytics`_ is the well-known web analytics service from
Google. The product is aimed more at marketers than webmasters or
technologists, supporting integration with AdWords and other e-commence
features.
features. The `analytics.js`_ library (also known as "the Google
Analytics tag") is a JavaScript library for measuring how users interact
with your website.
.. _`Google Analytics`: http://www.google.com/analytics/
.. _`analytics.js`: https://developers.google.com/analytics/devguides/collection/analyticsjs/
.. google-analytics-installation: