diff --git a/analytical/templatetags/google_analytics.py b/analytical/templatetags/google_analytics.py
index 5e57a0b..755f7b8 100644
--- a/analytical/templatetags/google_analytics.py
+++ b/analytical/templatetags/google_analytics.py
@@ -38,7 +38,7 @@ SETUP_CODE = """
       %(commands)s
       (function() {
         var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;
-        ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';
+        ga.src = ('https:' == document.location.protocol ? %(display_advertising)s;
         var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);
       })();
 
@@ -51,7 +51,8 @@ CUSTOM_VAR_CODE = "_gaq.push(['_setCustomVar', %(index)s, '%(name)s', " \
         "'%(value)s', %(scope)s]);"
 SITE_SPEED_CODE = "_gaq.push(['_trackPageLoadTime']);"
 ANONYMIZE_IP_CODE = "_gaq.push (['_gat._anonymizeIp']);"
-
+WITHOUT_DISPLAY_ADVERTISING = "'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'"
+WITH_DISPLAY_ADVERTISING = "'https://' : 'http://') + 'stats.g.doubleclick.net/dc.js'"
 
 register = Library()
 
@@ -79,8 +80,13 @@ class GoogleAnalyticsNode(Node):
         commands = self._get_domain_commands(context)
         commands.extend(self._get_custom_var_commands(context))
         commands.extend(self._get_other_commands(context))
+        if getattr(settings, 'GOOGLE_ANALYTICS_DISPLAY_ADVERTISING', False):
+            display_advertising = WITH_DISPLAY_ADVERTISING
+        else:
+            display_advertising = WITHOUT_DISPLAY_ADVERTISING
         html = SETUP_CODE % {'property_id': self.property_id,
-                'commands': " ".join(commands)}
+                             'commands': " ".join(commands),
+                             'display_advertising': display_advertising}
         if is_internal_ip(context, 'GOOGLE_ANALYTICS'):
             html = disable_html(html, 'Google Analytics')
         return html
diff --git a/analytical/tests/test_tag_google_analytics.py b/analytical/tests/test_tag_google_analytics.py
index 3b858e6..17bf09b 100644
--- a/analytical/tests/test_tag_google_analytics.py
+++ b/analytical/tests/test_tag_google_analytics.py
@@ -75,7 +75,15 @@ class GoogleAnalyticsTagTestCase(TagTestCase):
     def test_track_page_load_time(self):
         r = GoogleAnalyticsNode().render(Context())
         self.assertTrue("_gaq.push(['_trackPageLoadTime']);" in r, r)
-        
+
+    def test_display_advertising(self):
+        with override_settings(GOOGLE_ANALYTICS_DISPLAY_ADVERTISING=False):
+            r = GoogleAnalyticsNode().render(Context())
+            self.assertTrue("google-analytics.com/ga.js" in r, r)
+        with override_settings(GOOGLE_ANALYTICS_DISPLAY_ADVERTISING=True):
+            r = GoogleAnalyticsNode().render(Context())
+            self.assertTrue("stats.g.doubleclick.net/dc.js" in r, r)
+
     @override_settings(ANALYTICAL_INTERNAL_IPS=['1.1.1.1'])
     def test_render_internal_ip(self):
         req = HttpRequest()
@@ -105,4 +113,4 @@ class NoDomainTestCase(TestCase):
     def test_exception_without_domain(self):
         context = Context()
         self.assertRaises(AnalyticalException, GoogleAnalyticsNode().render,
-                context)
\ No newline at end of file
+                context)
diff --git a/docs/services/google_analytics.rst b/docs/services/google_analytics.rst
index 7136ee4..615aece 100644
--- a/docs/services/google_analytics.rst
+++ b/docs/services/google_analytics.rst
@@ -98,6 +98,21 @@ either pass the domain to the template tag through the context variable
 or set it in the project :file:`settings.py` file using
 :const:`GOOGLE_ANALYTICS_DOMAIN` (fallback: :const:`ANALYTICAL_DOMAIN`).
 
+Display Advertising
+-------------------
+
+Display Advertising allows you to view Demographics and Interests reports,
+add Remarketing Lists and support DoubleClick Campain Manager integration.
+
+You can enable `Display Advertising features`_ by setting the
+:const:`GOOGLE_ANALYTICS_DISPLAY_ADVERTISING` configuration setting::
+
+    GOOGLE_ANALYTICS_DISPLAY_ADVERTISING = True
+
+By default, display advertising features are disabled.
+
+.. _`Display Advertising features`: https://support.google.com/analytics/answer/3450482
+
 
 Tracking site speed
 -------------------
@@ -189,4 +204,4 @@ concerning data privacy (e.g. Germany).
 
 By default, IPs are not anonymized.
 
-.. _`IP anonymization`: https://support.google.com/analytics/bin/answer.py?hl=en&answer=2763052
\ No newline at end of file
+.. _`IP anonymization`: https://support.google.com/analytics/bin/answer.py?hl=en&answer=2763052