diff --git a/analytical/__init__.py b/analytical/__init__.py
index 7166c72..c336ed6 100644
--- a/analytical/__init__.py
+++ b/analytical/__init__.py
@@ -1,11 +1,5 @@
 """
-Analytics service integration for Django
-========================================
-
-The django-analytical application integrates analytics services into a
-Django_ project.  See the ``docs`` directory for more information.
-
-.. _Django: http://www.djangoproject.com/
+Analytics service integration for Django projects
 """
 
 __author__ = "Joost Cassee"
diff --git a/setup.py b/setup.py
index 324b9de..a304cc8 100644
--- a/setup.py
+++ b/setup.py
@@ -36,7 +36,7 @@ class TestCommand(Command):
 cmdclass['test'] = TestCommand
 
 
-def read(fname):
+def read_file(fname):
     return open(os.path.join(os.path.dirname(__file__), fname)).read()
 
 
@@ -59,8 +59,8 @@ setup(
     name='django-analytical',
     version=package.__version__,
     license=package.__license__,
-    description='Analytics service integration for Django projects',
-    long_description=read('README.rst'),
+    description=package.__doc__.strip(),
+    long_description=read_file('README.rst'),
     author=package.__author__,
     author_email=package.__email__,
     packages=[