diff --git a/docs/services/google_analytics.rst b/docs/services/google_analytics.rst
index 7e2d892..7136ee4 100644
--- a/docs/services/google_analytics.rst
+++ b/docs/services/google_analytics.rst
@@ -172,3 +172,21 @@ Just remember that if you set the same context variable in the
 context processor, the latter clobbers the former.
 
 .. _`custom variables`: http://code.google.com/apis/analytics/docs/tracking/gaTrackingCustomVariables.html
+
+
+.. _google-analytics-anonimyze-ips:
+
+Anonymize IPs
+----------------
+
+You can enable the `IP anonymization`_ feature by setting the
+:const:`GOOGLE_ANALYTICS_ANONYMIZE_IP` configuration setting::
+
+    GOOGLE_ANALYTICS_ANONYMIZE_IP = True
+
+This may be mandatory for deployments in countries that have a firm policies
+concerning data privacy (e.g. Germany).
+
+By default, IPs are not anonymized.
+
+.. _`IP anonymization`: https://support.google.com/analytics/bin/answer.py?hl=en&answer=2763052
\ No newline at end of file