diff --git a/docs/services/mixpanel.rst b/docs/services/mixpanel.rst
index bc269e5..afbde2c 100644
--- a/docs/services/mixpanel.rst
+++ b/docs/services/mixpanel.rst
@@ -109,17 +109,29 @@ Just remember that if you set the same context variable in the
 :class:`~django.template.context.RequestContext` constructor and in a
 context processor, the latter clobbers the former.
 
-Mixpanel can also receive properties for your identified user, using `mixpanel.people.set <https://mixpanel.com/help/reference/javascript-full-api-reference#mixpanel.people.set>`_. If want to send extra properties, just set a dictionary instead of a string in the ``mixpanel_indentity`` context variable. The key ``id`` or ``username`` will be used as the user unique id, and any other key-value pair will be passed as *people properties*. For example::
+Mixpanel can also receive properties for your identified user, using
+`mixpanel.people.set`_. If want to send extra properties, just set a
+dictionary instead of a string in the ``mixpanel_identity`` context
+variable. The key ``id`` or ``username`` will be used as the user unique
+id, and any other key-value pair will be passed as *people properties*.
+For example::
 
     def identify(request):
         try:
-            return {'mixpanel_identity': {'id': request.user.id,
-            'last_login': str(request.user.last_login),
-            'date_joined': str(request.user.date_joined)}
+            return {
+                'mixpanel_identity': {
+                    'id': request.user.id,
+                    'last_login': str(request.user.last_login),
+                    'date_joined': str(request.user.date_joined),
+                }
+            }
         except AttributeError:
             return {}
 
 
+.. _`mixpanel.people.set`: https://mixpanel.com/help/reference/javascript-full-api-reference#mixpanel.people.set
+
+
 .. mixpanel-events:
 
 Tracking events
diff --git a/docs/services/uservoice.rst b/docs/services/uservoice.rst
index 7234aae..85f3c43 100644
--- a/docs/services/uservoice.rst
+++ b/docs/services/uservoice.rst
@@ -175,20 +175,20 @@ Identifying users
 -----------------
 
 If your websites identifies visitors, you can pass this information on
-to Uservoice.  By default, the
-name and email of an authenticated user is passed to Uservoice automatically.  See
-:ref:`identifying-visitors`.
+to Uservoice.  By default, the name and email of an authenticated user
+is passed to Uservoice automatically.  See :ref:`identifying-visitors`.
 
 You can also send the visitor identity yourself by adding either the
 ``uservoice_identity`` or the ``analytical_identity`` variable to
-the template context [1]_. This should be a dictionary with the desired user traits as its keys. Check the `documentation <https://developer.uservoice.com/docs/widgets/identify/>`_ to see valid traits. For example::
+the template context. (If both are set, the former takes precedence.)
+This should be a dictionary with the desired user traits as its keys.
+Check the `documentation on identifying users`_ to see valid traits.
+For example::
 
     context = RequestContext({'uservoice_identity': {'email': user_email,
                                                      'name': username }})
     return some_template.render(context)
 
-.. [1]: Remember that if both variables are set, the former takes precedence.
-
 If you can derive the identity from the HTTP request, you can also use
 a context processor that you add to the :data:`TEMPLATE_CONTEXT_PROCESSORS` list in :file:`settings.py`::
 
@@ -210,6 +210,8 @@ a context processor that you add to the :data:`TEMPLATE_CONTEXT_PROCESSORS` list
         except AttributeError:
             return {}
 
+.. _`documentation on identifying users`: https://developer.uservoice.com/docs/widgets/identify/
+
 ----
 
 Thanks go to UserVoice for their support with the development of this