diff --git a/analytical/templatetags/google_analytics.py b/analytical/templatetags/google_analytics.py
index 375a4e8..5e57a0b 100644
--- a/analytical/templatetags/google_analytics.py
+++ b/analytical/templatetags/google_analytics.py
@@ -50,6 +50,7 @@ ALLOW_LINKER_CODE = "_gaq.push(['_setAllowLinker', true]);"
 CUSTOM_VAR_CODE = "_gaq.push(['_setCustomVar', %(index)s, '%(name)s', " \
         "'%(value)s', %(scope)s]);"
 SITE_SPEED_CODE = "_gaq.push(['_trackPageLoadTime']);"
+ANONYMIZE_IP_CODE = "_gaq.push (['_gat._anonymizeIp']);"
 
 
 register = Library()
@@ -120,6 +121,8 @@ class GoogleAnalyticsNode(Node):
         commands = []
         if getattr(settings, 'GOOGLE_ANALYTICS_SITE_SPEED', False):
             commands.append(SITE_SPEED_CODE)
+        if getattr(settings, 'GOOGLE_ANALYTICS_ANONYMIZE_IP', False):
+            commands.append(ANONYMIZE_IP_CODE)
         return commands
 
 def contribute_to_analytical(add_node):
diff --git a/analytical/tests/test_tag_google_analytics.py b/analytical/tests/test_tag_google_analytics.py
index c833bf3..3b858e6 100644
--- a/analytical/tests/test_tag_google_analytics.py
+++ b/analytical/tests/test_tag_google_analytics.py
@@ -86,6 +86,15 @@ class GoogleAnalyticsTagTestCase(TagTestCase):
                 '<!-- Google Analytics disabled on internal IP address'), r)
         self.assertTrue(r.endswith('-->'), r)
 
+    @override_settings(GOOGLE_ANALYTICS_ANONYMIZE_IP=True)
+    def test_anonymize_ip(self):
+        r = GoogleAnalyticsNode().render(Context())
+        self.assertTrue("_gaq.push (['_gat._anonymizeIp']);" in r, r)
+
+    @override_settings(GOOGLE_ANALYTICS_ANONYMIZE_IP=False)
+    def test_anonymize_ip_not_present(self):
+        r = GoogleAnalyticsNode().render(Context())
+        self.assertFalse("_gaq.push (['_gat._anonymizeIp']);" in r, r)
 
 @without_apps('django.contrib.sites')
 @override_settings(GOOGLE_ANALYTICS_PROPERTY_ID='UA-123456-7',
diff --git a/docs/services/google_analytics.rst b/docs/services/google_analytics.rst
index 7e2d892..7136ee4 100644
--- a/docs/services/google_analytics.rst
+++ b/docs/services/google_analytics.rst
@@ -172,3 +172,21 @@ Just remember that if you set the same context variable in the
 context processor, the latter clobbers the former.
 
 .. _`custom variables`: http://code.google.com/apis/analytics/docs/tracking/gaTrackingCustomVariables.html
+
+
+.. _google-analytics-anonimyze-ips:
+
+Anonymize IPs
+----------------
+
+You can enable the `IP anonymization`_ feature by setting the
+:const:`GOOGLE_ANALYTICS_ANONYMIZE_IP` configuration setting::
+
+    GOOGLE_ANALYTICS_ANONYMIZE_IP = True
+
+This may be mandatory for deployments in countries that have a firm policies
+concerning data privacy (e.g. Germany).
+
+By default, IPs are not anonymized.
+
+.. _`IP anonymization`: https://support.google.com/analytics/bin/answer.py?hl=en&answer=2763052
\ No newline at end of file