diff --git a/constance/admin.py b/constance/admin.py
index f6579a0..f830bf2 100644
--- a/constance/admin.py
+++ b/constance/admin.py
@@ -14,6 +14,7 @@ from django.shortcuts import render_to_response
 from django.template.context import RequestContext
 from django.utils import six
 from django.utils.formats import localize
+from django.utils.functional import SimpleLazyObject
 from django.utils.translation import ugettext_lazy as _
 
 try:
@@ -30,7 +31,7 @@ except ImportError:  # Django < 1.4
 from . import settings
 from .base import Config as ConfigClass
 
-config = ConfigClass()
+config = SimpleLazyObject(ConfigClass)
 
 
 NUMERIC_WIDGET = forms.TextInput(attrs={'size': 10})
diff --git a/constance/apps.py b/constance/apps.py
index 3ebf1bb..89fd6c6 100644
--- a/constance/apps.py
+++ b/constance/apps.py
@@ -1,5 +1,7 @@
 from django.apps import AppConfig
 from django.utils.translation import ugettext_lazy as _
+from django.utils.functional import SimpleLazyObject
+
 
 from .base import Config
 
@@ -10,4 +12,4 @@ class ConstanceConfig(AppConfig):
 
     def ready(self):
         super(ConstanceConfig, self).ready()
-        self.module.config = Config()
+        self.module.config = SimpleLazyObject(Config)