diff --git a/constance/admin.py b/constance/admin.py
index 9029551..91141f9 100644
--- a/constance/admin.py
+++ b/constance/admin.py
@@ -142,7 +142,7 @@ class Config(object):
         app_label = 'constance'
         object_name = 'Config'
         model_name = module_name = 'config'
-        verbose_name_plural = 'config'
+        verbose_name_plural = _('config')
         get_ordered_objects = lambda x: False
         abstract = False
         swapped = False