diff --git a/dbtemplates/settings.py b/dbtemplates/settings.py
index deee121..677260f 100644
--- a/dbtemplates/settings.py
+++ b/dbtemplates/settings.py
@@ -18,8 +18,11 @@ ADD_DEFAULT_SITE = getattr(settings, 'DBTEMPLATES_ADD_DEFAULT_SITE', True)
 
 AUTO_POPULATE_CONTENT = getattr(settings, 'DBTEMPLATES_AUTO_POPULATE_CONTENT', True)
 
+base_url = getattr(settings, "STATIC_URL", None)
+if base_url is None:
+    base_url = settings.MEDIA_URL
 MEDIA_PREFIX = getattr(settings, 'DBTEMPLATES_MEDIA_PREFIX',
-    posixpath.join(settings.STATIC_URL, "dbtemplates/"))
+                       posixpath.join(base_url, "dbtemplates/"))
 
 USE_REVERSION = getattr(settings, 'DBTEMPLATES_USE_REVERSION', False)
 
diff --git a/docs/settings.txt b/docs/settings.txt
index a6ded84..3494c14 100644
--- a/docs/settings.txt
+++ b/docs/settings.txt
@@ -43,10 +43,10 @@ slash, and to have this be different from the ``STATIC_URL`` setting
 files).
 
 .. warning::
-    Starting in version 1.0 dbtemplates uses the ``STATIC_URL`` setting,
+    Starting in version 1.0, ``dbtemplates`` uses the ``STATIC_URL`` setting,
     originally introduced by the django-staticfiles_ app. The app has since
     been added to Django itself and isn't needed if you use Django 1.3 or
     higher. Please refer to the `contrib docs`_ in that case.
 
 .. _django-staticfiles: http://pypi.python.org/pypi/django-staticfiles
-.. _contrib docs: http://docs.djangoproject.com/en/dev/ref/staticfiles/
\ No newline at end of file
+.. _contrib docs: http://docs.djangoproject.com/en/dev/ref/staticfiles/