diff --git a/demo/README b/demo/README.rst
similarity index 95%
rename from demo/README
rename to demo/README.rst
index 73d11cc..dc9a78d 100644
--- a/demo/README
+++ b/demo/README.rst
@@ -10,7 +10,7 @@ Demo project
 Documentation includes code from the demo
 *****************************************
 
-Almost every example in this documentation comes from the demo:
+Almost every example in the documentation comes from the demo:
 
 * discover examples in the documentation;
 * browse related code and tests in demo project.
diff --git a/demo/setup.py b/demo/setup.py
index 40122f7..810b219 100644
--- a/demo/setup.py
+++ b/demo/setup.py
@@ -1,46 +1,47 @@
-# coding=utf-8
+# -*- coding: utf-8 -*-
 """Python packaging."""
 import os
+
 from setuptools import setup
 
 
-def read_relative_file(filename):
-    """Returns contents of the given file, which path is supposed relative
-    to this module."""
-    with open(os.path.join(os.path.dirname(__file__), filename)) as f:
-        return f.read()
+here = os.path.abspath(os.path.dirname(__file__))
+project_root = os.path.dirname(here)
 
 
 NAME = 'django-downloadview-demo'
-README = read_relative_file('README')
-VERSION = '0.1'
+DESCRIPTION = 'Serve files with Django and reverse-proxies.'
+README = open(os.path.join(here, 'README.rst')).read()
+VERSION = open(os.path.join(project_root, 'VERSION')).read().strip()
+AUTHOR = u'Benoît Bryon'
+EMAIL = u'benoit@marmelune.net'
+URL = 'https://{name}.readthedocs.org/'.format(name=NAME)
+CLASSIFIERS = ['Development Status :: 4 - Beta',
+               'License :: OSI Approved :: BSD License',
+               'Programming Language :: Python :: 2.7',
+               'Programming Language :: Python :: 2.6',
+               'Framework :: Django']
+KEYWORDS = []
 PACKAGES = ['demoproject']
-REQUIRES = ['django-downloadview',
-            'django-nose']
+REQUIREMENTS = ['django-downloadview', 'django-nose']
+ENTRY_POINTS = {
+    'console_scripts': ['demo = demoproject.manage:main']
+}
 
 
-setup(name=NAME,
-      version=VERSION,
-      description='Demo project for Django-DownloadView.',
-      long_description=README,
-      classifiers=['Development Status :: 1 - Planning',
-                   'License :: OSI Approved :: BSD License',
-                   'Programming Language :: Python :: 2.7',
-                   'Programming Language :: Python :: 2.6',
-                   'Framework :: Django',
-                   ],
-      keywords='class-based view, generic view, download',
-      author='Benoit Bryon',
-      author_email='benoit@marmelune.net',
-      url='https://github.com/benoitbryon/%s' % NAME,
-      license='BSD',
-      packages=PACKAGES,
-      include_package_data=True,
-      zip_safe=False,
-      install_requires=REQUIRES,
-      entry_points={
-          'console_scripts': [
-              'demo = demoproject.manage:main',
-          ]
-      },
-      )
+if __name__ == '__main__':  # Don't run setup() when we import this module.
+    setup(name=NAME,
+          version=VERSION,
+          description=DESCRIPTION,
+          long_description=README,
+          classifiers=CLASSIFIERS,
+          keywords=' '.join(KEYWORDS),
+          author=AUTHOR,
+          author_email=EMAIL,
+          url=URL,
+          license='BSD',
+          packages=PACKAGES,
+          include_package_data=True,
+          zip_safe=False,
+          install_requires=REQUIREMENTS,
+          entry_points=ENTRY_POINTS)
diff --git a/docs/demo.txt b/docs/demo.txt
index e5dd96e..9fdd6d7 100644
--- a/docs/demo.txt
+++ b/docs/demo.txt
@@ -1 +1 @@
-.. include:: ../demo/README
+.. include:: ../demo/README.rst