diff --git a/utils.py b/utils.py
index 512578c..63c48b7 100644
--- a/utils.py
+++ b/utils.py
@@ -110,7 +110,8 @@ class EavRegistry(object):
         gr_name = config_cls.generic_relation_field_name
         generic_relation = generic.GenericRelation(EavValue,
                                                    object_id_field='entity_id',
-                                                   content_type_field='entity_ct')
+                                                   content_type_field='entity_ct',
+                                                   related_name=model_cls._meta.verbose_name_plural)
         generic_relation.contribute_to_class(model_cls, gr_name)