diff --git a/utils.py b/utils.py
index 63c48b7..d854a3a 100644
--- a/utils.py
+++ b/utils.py
@@ -111,7 +111,7 @@ class EavRegistry(object):
         generic_relation = generic.GenericRelation(EavValue,
                                                    object_id_field='entity_id',
                                                    content_type_field='entity_ct',
-                                                   related_name=model_cls._meta.verbose_name_plural)
+                                                   related_name=model_cls.__name__)
         generic_relation.contribute_to_class(model_cls, gr_name)