diff --git a/imagekit/conf.py b/imagekit/conf.py
index 4c39edc..7bbb5b9 100644
--- a/imagekit/conf.py
+++ b/imagekit/conf.py
@@ -5,6 +5,8 @@ from django.conf import settings
 class ImageKitConf(AppConf):
     DEFAULT_GENERATEDFILE_BACKEND = 'imagekit.generatedfiles.backends.Simple'
     CACHE_BACKEND = None
+    GENERATEDFILE_NAMER = 'imagekit.generatedfiles.namers.hash'
+    SPEC_GENERATEDFILE_NAMER = 'imagekit.generatedfiles.namers.source_name_as_path'
     GENERATED_FILE_DIR = 'generated/images'
     CACHE_PREFIX = 'imagekit:'
     DEFAULT_GENERATEDFILE_STRATEGY = 'imagekit.generatedfiles.strategies.JustInTime'
diff --git a/imagekit/generatedfiles/__init__.py b/imagekit/generatedfiles/__init__.py
index 8b1c9cd..5bc93f3 100644
--- a/imagekit/generatedfiles/__init__.py
+++ b/imagekit/generatedfiles/__init__.py
@@ -4,7 +4,7 @@ from django.utils.functional import LazyObject
 from ..files import BaseIKFile
 from ..registry import generator_registry
 from ..signals import before_access
-from ..utils import get_logger, get_singleton, generate
+from ..utils import get_logger, get_singleton, generate, get_by_qname
 
 
 class GeneratedImageFile(BaseIKFile, ImageFile):
@@ -27,7 +27,12 @@ class GeneratedImageFile(BaseIKFile, ImageFile):
         """
         self.generator = generator
 
-        self.name = name or getattr(generator, 'generatedfile_name', None)
+        name = name or getattr(generator, 'generatedfile_name', None)
+        if not name:
+            fn = get_by_qname(settings.IMAGEKIT_GENERATEDFILE_NAMER, 'namer')
+            name = fn(generator)
+        self.name = name
+
         storage = storage or getattr(generator, 'generatedfile_storage',
             None) or get_singleton(settings.IMAGEKIT_DEFAULT_FILE_STORAGE,
             'file storage backend')
diff --git a/imagekit/generatedfiles/namers.py b/imagekit/generatedfiles/namers.py
new file mode 100644
index 0000000..a20aa5a
--- /dev/null
+++ b/imagekit/generatedfiles/namers.py
@@ -0,0 +1,45 @@
+from django.conf import settings
+import os
+from ..utils import format_to_extension, suggest_extension
+
+
+def source_name_as_path(generator):
+    source_filename = getattr(generator.source, 'name', None)
+
+    if source_filename is None or os.path.isabs(source_filename):
+        # Generally, we put the file right in the generated file directory.
+        dir = settings.IMAGEKIT_GENERATED_FILE_DIR
+    else:
+        # For source files with relative names (like Django media files),
+        # use the source's name to create the new filename.
+        dir = os.path.join(settings.IMAGEKIT_GENERATED_FILE_DIR,
+                           os.path.splitext(source_filename)[0])
+
+    ext = suggest_extension(source_filename or '', generator.format)
+    return os.path.normpath(os.path.join(dir,
+                                         '%s%s' % (generator.get_hash(), ext)))
+
+
+def source_name_dot_hash(generator):
+    source_filename = getattr(generator.source, 'name', None)
+
+    if source_filename is None or os.path.isabs(source_filename):
+        # Generally, we put the file right in the generated file directory.
+        dir = settings.IMAGEKIT_GENERATED_FILE_DIR
+    else:
+        # For source files with relative names (like Django media files),
+        # use the source's name to create the new filename.
+        dir = os.path.join(settings.IMAGEKIT_GENERATED_FILE_DIR,
+                           os.path.dirname(source_filename))
+
+    ext = suggest_extension(source_filename or '', generator.format)
+    basename = os.path.basename(source_filename)
+    return os.path.normpath(os.path.join(dir, '%s.%s%s' % (
+            os.path.splitext(basename)[0], generator.get_hash()[:12], ext)))
+
+
+def hash(generator):
+    format = getattr(generator, 'format', None)
+    ext = format_to_extension(format) if format else ''
+    return os.path.normpath(os.path.join(settings.IMAGEKIT_GENERATED_FILE_DIR,
+                                         '%s%s' % (generator.get_hash(), ext)))
diff --git a/imagekit/specs/__init__.py b/imagekit/specs/__init__.py
index 7c096a2..cf37b6f 100644
--- a/imagekit/specs/__init__.py
+++ b/imagekit/specs/__init__.py
@@ -1,12 +1,11 @@
 from django.conf import settings
 from django.db.models.fields.files import ImageFieldFile
 from hashlib import md5
-import os
 import pickle
 from ..generatedfiles.backends import get_default_generatedfile_backend
 from ..generatedfiles.strategies import StrategyWrapper
 from ..processors import ProcessorPipeline
-from ..utils import open_image, img_to_fobj, suggest_extension
+from ..utils import open_image, img_to_fobj, get_by_qname
 from ..registry import generator_registry, register
 
 
@@ -84,20 +83,8 @@ class ImageSpec(BaseImageSpec):
 
     @property
     def generatedfile_name(self):
-        source_filename = getattr(self.source, 'name', None)
-
-        if source_filename is None or os.path.isabs(source_filename):
-            # Generally, we put the file right in the generated file directory.
-            dir = settings.IMAGEKIT_GENERATED_FILE_DIR
-        else:
-            # For source files with relative names (like Django media files),
-            # use the source's name to create the new filename.
-            dir = os.path.join(settings.IMAGEKIT_GENERATED_FILE_DIR,
-                               os.path.splitext(source_filename)[0])
-
-        ext = suggest_extension(source_filename or '', self.format)
-        return os.path.normpath(os.path.join(dir,
-                                             '%s%s' % (self.get_hash(), ext)))
+        fn = get_by_qname(settings.IMAGEKIT_SPEC_GENERATEDFILE_NAMER, 'namer')
+        return fn(self)
 
     def __getstate__(self):
         state = self.__dict__