diff --git a/markdownx/static/markdownx/js/markdownx.js b/markdownx/static/markdownx/js/markdownx.js
index 615da87..2540ad7 100644
--- a/markdownx/static/markdownx/js/markdownx.js
+++ b/markdownx/static/markdownx/js/markdownx.js
@@ -36,12 +36,11 @@
                 }
             };
 
-            var insertImage = function(image_path) {
+            var insertImage = function(textToInsert) {
                 var cursor_pos = markdownxEditor.prop('selectionStart');
                 var text = markdownxEditor.val();
                 var textBeforeCursor = text.substring(0, cursor_pos);
                 var textAfterCursor  = text.substring(cursor_pos, text.length);
-                var textToInsert = "![](" + image_path + ")";
 
                 markdownxEditor.val(textBeforeCursor + textToInsert + textAfterCursor);
                 markdownxEditor.prop('selectionStart', cursor_pos + textToInsert.length);
@@ -86,8 +85,12 @@
 
                     success: function(response) {
                         markdownxEditor.fadeTo("fast", 1);
-                        if (response.image_path) {
-                            insertImage(response.image_path);
+                        if (response.image_code) {
+                            insertImage(response.image_code);
+                            console.log("success", response);
+                        } else if (response.image_path) {
+                            // For backwards-compatibility
+                            insertImage("![](" + image_path + ")");
                             console.log("success", response);
                         } else {
                             console.log('error: wrong response', response);
diff --git a/markdownx/views.py b/markdownx/views.py
index a57933a..36c3095 100755
--- a/markdownx/views.py
+++ b/markdownx/views.py
@@ -31,8 +31,7 @@ class ImageUploadView(FormView):
         response = super(ImageUploadView, self).form_valid(form)
 
         if self.request.is_ajax():
-            data = {}
-            data['image_path'] = image_path
-            return JsonResponse(data)
+            image_code = '![]({})'.format(image_path)
+            return JsonResponse({'image_code': image_code})
         else:
             return response