diff --git a/wagtail/wagtailadmin/static_src/wagtailadmin/js/hallo-plugins/hallo-wagtaillink.js b/wagtail/wagtailadmin/static_src/wagtailadmin/js/hallo-plugins/hallo-wagtaillink.js
index d93831f33..dc2fbfd07 100644
--- a/wagtail/wagtailadmin/static_src/wagtailadmin/js/hallo-plugins/hallo-wagtaillink.js
+++ b/wagtail/wagtailadmin/static_src/wagtailadmin/js/hallo-plugins/hallo-wagtaillink.js
@@ -45,14 +45,13 @@
 
                     if (enclosingLink) {
                         href = enclosingLink.getAttribute('href');
-                        pageId = enclosingLink.getAttribute('data-id');
+                        parentPageId = enclosingLink.getAttribute('data-parent-id');
                         linkType = enclosingLink.getAttribute('data-linktype');
 
                         urlParams['link_text'] = enclosingLink.innerText;
 
-                        if (linkType == 'page' && pageId) {
-                            // TODO: Actually show the parent not the page itself.
-                            url = window.chooserUrls.pageChooser + pageId.toString() + '/';
+                        if (linkType == 'page' && parentPageId) {
+                            url = window.chooserUrls.pageChooser + parentPageId.toString() + '/';
                         } else if (href.startsWith('mailto:')) {
                             url = window.chooserUrls.emailLinkChooser;
                             href = href.replace('mailto:', '');
@@ -77,6 +76,7 @@
                                 a.setAttribute('href', pageData.url);
                                 if (pageData.id) {
                                     a.setAttribute('data-id', pageData.id);
+                                    a.setAttribute('data-parent-id', pageData.parentId);
                                     a.setAttribute('data-linktype', 'page');
                                 }
 
diff --git a/wagtail/wagtailadmin/templates/wagtailadmin/pages/listing/_page_title_choose.html b/wagtail/wagtailadmin/templates/wagtailadmin/pages/listing/_page_title_choose.html
index 40e205fdd..aaa86f9b5 100644
--- a/wagtail/wagtailadmin/templates/wagtailadmin/pages/listing/_page_title_choose.html
+++ b/wagtail/wagtailadmin/templates/wagtailadmin/pages/listing/_page_title_choose.html
@@ -6,7 +6,7 @@ Expects a variable 'page', the page instance.
 
 <h2>
     {% if page.can_choose %}
-        <a class="choose-page" href="#{{ page.id }}" data-id="{{ page.id }}" data-title="{{ page.title }}" data-url="{{ page.url }}" data-edit-url="{% url 'wagtailadmin_pages:edit' page.id %}">{{ page.title }}</a>
+        <a class="choose-page" href="#{{ page.id }}" data-id="{{ page.id }}" data-title="{{ page.title }}" data-url="{{ page.url }}" data-parent-id="{{ page.get_parent.id }}" data-edit-url="{% url 'wagtailadmin_pages:edit' page.id %}">{{ page.title }}</a>
     {% else %}
         {{ page.title }}
     {% endif %}
diff --git a/wagtail/wagtailcore/rich_text.py b/wagtail/wagtailcore/rich_text.py
index af0b77839..a3d106c6a 100644
--- a/wagtail/wagtailcore/rich_text.py
+++ b/wagtail/wagtailcore/rich_text.py
@@ -41,6 +41,9 @@ class PageLinkHandler(object):
 
             if for_editor:
                 editor_attrs = 'data-linktype="page" data-id="%d" ' % page.id
+                parent_page = page.get_parent()
+                if parent_page:
+                    editor_attrs += 'data-parent-id="%d" ' % parent_page.id
             else:
                 editor_attrs = ''
 
diff --git a/wagtail/wagtailcore/tests/test_blocks.py b/wagtail/wagtailcore/tests/test_blocks.py
index 7178dd909..1e9aabe6b 100644
--- a/wagtail/wagtailcore/tests/test_blocks.py
+++ b/wagtail/wagtailcore/tests/test_blocks.py
@@ -193,7 +193,7 @@ class TestRichTextBlock(TestCase):
         self.assertIn(
             (
                 '&lt;p&gt;Merry &lt;a data-linktype=&quot;page&quot; data-id=&quot;4&quot;'
-                ' href=&quot;/events/christmas/&quot;&gt;Christmas&lt;/a&gt;!&lt;/p&gt;'
+                ' data-parent-id=&quot;3&quot; href=&quot;/events/christmas/&quot;&gt;Christmas&lt;/a&gt;!&lt;/p&gt;'
             ),
             result
         )
diff --git a/wagtail/wagtailcore/tests/test_rich_text.py b/wagtail/wagtailcore/tests/test_rich_text.py
index 4e0a31ad6..9318f6ce7 100644
--- a/wagtail/wagtailcore/tests/test_rich_text.py
+++ b/wagtail/wagtailcore/tests/test_rich_text.py
@@ -4,6 +4,7 @@ from bs4 import BeautifulSoup
 from django.test import TestCase
 from mock import patch
 
+from wagtail.wagtailcore.models import Page
 from wagtail.wagtailcore.rich_text import (
     DbWhitelister, PageLinkHandler, RichText, expand_db_html, extract_attrs)
 
@@ -30,8 +31,20 @@ class TestPageLinkHandler(TestCase):
             {'id': 1},
             True
         )
-        self.assertEqual(result,
-                         '<a data-linktype="page" data-id="1" href="None">')
+        self.assertEqual(
+            result,
+            '<a data-linktype="page" data-id="1" href="None">'
+        )
+
+        events_page_id = Page.objects.get(url_path='/home/events/').pk
+        result = PageLinkHandler.expand_db_attributes(
+            {'id': events_page_id},
+            True
+        )
+        self.assertEqual(
+            result,
+            '<a data-linktype="page" data-id="%d" data-parent-id="2" href="/events/">' % events_page_id
+        )
 
     def test_expand_db_attributes_not_for_editor(self):
         result = PageLinkHandler.expand_db_attributes(