diff --git a/wagtail/wagtailadmin/templates/wagtailadmin/home.html b/wagtail/wagtailadmin/templates/wagtailadmin/home.html
index 7428c7c95..4ee9e4df8 100644
--- a/wagtail/wagtailadmin/templates/wagtailadmin/home.html
+++ b/wagtail/wagtailadmin/templates/wagtailadmin/home.html
@@ -19,7 +19,7 @@
                 </div>
             {% endif %}
             <div class="col9">
-                <h1>{% blocktrans %}Welcome to the {{ site_name }} Wagtail CMS{% endblocktrans %}</h1> 
+                <h1>{% block admin_branding_home %}{% blocktrans %}Welcome to the {{ site_name }} Wagtail CMS{% endblocktrans %}{% endblock %}</h1>
                 <h2>{{ user.get_full_name|default:user.get_username }}</h2>
             </div>
         </div>
diff --git a/wagtail/wagtailadmin/templates/wagtailadmin/login.html b/wagtail/wagtailadmin/templates/wagtailadmin/login.html
index 52df5036c..8333f5030 100644
--- a/wagtail/wagtailadmin/templates/wagtailadmin/login.html
+++ b/wagtail/wagtailadmin/templates/wagtailadmin/login.html
@@ -26,9 +26,8 @@
             {% url 'wagtailadmin_home' as home_url %}
             <input type="hidden" name="next" value="{{ next|default:home_url }}" />
 
-            <h1>{% trans "Sign in to Wagtail" %}</h1>
+            <h1>{% block admin_branding_login %}{% trans "Sign in to Wagtail" %}{% endblock %}</h1>
 
-          
             <ul class="fields">
                 <li class="full">
                     <div class="field iconfield">