diff --git a/README.rst b/README.rst
index b354d2138..a8c6e356d 100644
--- a/README.rst
+++ b/README.rst
@@ -1,80 +1,77 @@
-.. image:: https://travis-ci.org/torchbox/wagtail.png?branch=master
+.. image:: https://api.travis-ci.org/torchbox/wagtail.svg?branch=master
     :target: https://travis-ci.org/torchbox/wagtail
-
-.. image:: https://coveralls.io/repos/torchbox/wagtail/badge.png?branch=master&zxcv1
-    :target: https://coveralls.io/r/torchbox/wagtail?branch=master
-
-.. image:: https://pypip.in/v/wagtail/badge.png?zxcv
+.. image:: https://img.shields.io/pypi/l/wagtail.svg
+    :target: https://pypi.python.org/pypi/wagtail/
+.. image:: https://img.shields.io/pypi/v/wagtail.svg
     :target: https://crate.io/packages/wagtail/
+.. image:: https://coveralls.io/repos/torchbox/wagtail/badge.svg?branch=master
+    :target: https://coveralls.io/r/torchbox/wagtail?branch=master
 
 Wagtail CMS
 ===========
 
-.. image:: http://i.imgur.com/1OJwg4m.png
+.. image:: http://i.imgur.com/U5MDa0l.jpg
 
-Wagtail is a Django content management system built originally for the `Royal College of Art <http://www.rca.ac.uk/>`_ and focused on flexibility and user experience. Its features include:
+Wagtail is a content management system built on Django. It's focused on user experience, and precise control for designers and developers. Wagtail's features include:
 
-* A fast, attractive editor interface
+* A fast, attractive interface for authors and editors
 * Complete control over design with standard Django templates
 * Configure content types through standard Django models
-* Tightly integrated search (with an `Elasticsearch <http://www.elasticsearch.org/>`_ backend for production)
+* Fast out of the box. Cache-friendly if you need it
+* Tightly integrated search
 * Strong document and image management
 * Wide support for embedded content
+* Straightforward integration with existing Django apps
 * Simple, configurable permissions
-* Support for tree-based content organisation
-* Optional preview->submit->approve workflow
-* Fast out of the box. `Varnish <https://www.varnish-cache.org/>`_-friendly if you need it
-* A simple `form builder <http://docs.wagtail.io/en/latest/form_builder.html>`_
+* Workflow support
+* An extensible `form builder <http://docs.wagtail.io/en/latest/form_builder.html>`_
+* Multi-site and multi-language support
 * Optional `static site generation <http://docs.wagtail.io/en/latest/contrib_components/static_site_generation.html>`_
 * Excellent `test coverage <https://coveralls.io/r/torchbox/wagtail?branch=master>`_
 
 Find out more at `wagtail.io <http://wagtail.io/>`_.
 
+Getting started
+~~~~~~~~~~~~~~~
+    .. code-block:: bash
+
+     pip install wagtail
+     wagtail start mysite
+     cd mysite
+     python manage.py migrate
+     python manage.py createsuperuser
+     python manage.py runserver
+
+Sign in at http://127.0.0.1:8000/admin/
+
+For detailed installation and setup docs, see `docs.wagtail.io <http://docs.wagtail.io/>`_.
 
 Who's using it?
 ~~~~~~~~~~~~~~~
-We've a list of public Wagtail sites here: https://github.com/torchbox/wagtail/wiki/Public-Wagtail-sites
-
-Got one of your own? Feel free to add it!
-
-
-Getting started
-~~~~~~~~~~~~~~~
-* To get you up and running quickly, we've provided a demonstration site with all the configuration in place, at `github.com/torchbox/wagtaildemo <https://github.com/torchbox/wagtaildemo/>`_; see the `README <https://github.com/torchbox/wagtaildemo/blob/master/README.md>`_ for installation instructions.
-* See the `Getting Started <http://docs.wagtail.io/en/latest/getting_started/installation.html>`_ docs for installation (with the demo app) on a fresh Debian/Ubuntu box with production-ready dependencies, on OS X and on a Vagrant box.
-* `Serafeim Papastefanos <https://github.com/spapas>`_ has written a `tutorial <http://spapas.github.io/2014/02/13/wagtail-tutorial/>`_ with all the steps to build a simple Wagtail site from scratch.
-* We've also provided a skeletal django-template to get started on a blank site: https://github.com/torchbox/wagtail-template
+`madewithwagtail.org <http://madewithwagtail.org>`_ lists some of the public Wagtail sites we know about; please `add your own <http://madewithwagtail.org/submit/>`_.
 
 Documentation
 ~~~~~~~~~~~~~
-Available at `docs.wagtail.io <http://docs.wagtail.io/>`_ and always being updated.
+`docs.wagtail.io <http://docs.wagtail.io/>`_ is the full reference for Wagtail, and includes guides for developers, designers and editors, alongside release notes and our roadmap.
 
-
-Need Support?
-~~~~~~~~~~~~~~~
+Community Support
+~~~~~~~~~~~~~~~~~
 Ask your questions on our `Wagtail support group <https://groups.google.com/forum/#!forum/wagtail>`_.
 
-
 Commercial Support
 ~~~~~~~~~~~~~~~~~~
 Wagtail is sponsored by `Torchbox <https://torchbox.com/>`_. If you need help implementing or hosting Wagtail, please contact us: hello@torchbox.com.
 
-
 Compatibility
 ~~~~~~~~~~~~~
-Wagtail supports Django 1.7.1+ on Python 2.7, 3.3 and 3.4.
-
-Wagtail's dependencies are summarised at `requirements.io <https://requires.io/github/torchbox/wagtail/requirements>`_.
-
+Wagtail supports Django 1.7.1+ on Python 2.7, 3.3 and 3.4. Supported database backends are PostgreSQL, MySQL and SQLite.
 
 Contributing
 ~~~~~~~~~~~~
-If you're a Python or Django developer, fork the repo and get stuck in!
+If you're a Python or Django developer, fork the repo and get stuck in! We run a separate group for developers of Wagtail itself at https://groups.google.com/forum/#!forum/wagtail-developers (please note that this is not for support requests).
 
-We suggest you start by checking the `Ready to develop! <https://github.com/torchbox/wagtail/issues?q=is%3Aopen+is%3Aissue+label%3A%22Ready+to+develop%21%22>`_ label and the `coding guidelines <http://docs.wagtail.io/en/latest/contributing/developing.html#coding-guidelines>`_.
+You might like to start by reviewing the `coding guidelines <http://docs.wagtail.io/en/latest/contributing/developing.html#coding-guidelines>`_ and checking issues with the `Ready to develop <https://github.com/torchbox/wagtail/issues?q=is%3Aopen+is%3Aissue+label%3A%22Ready+to+develop%21%22>`_ label.
 
-Send us a useful pull request and we'll post you a `t-shirt <https://twitter.com/WagtailCMS/status/432166799464210432/photo/1>`_.
+Send us a particularly useful pull request and we'll post you a `t-shirt <https://twitter.com/WagtailCMS/status/432166799464210432/photo/1>`_.
 
 We also welcome translations for Wagtail's interface. Translation work should be submitted through `Transifex <https://www.transifex.com/projects/p/wagtail/>`_.
-
-We run a separate Wagtail developers group here: https://groups.google.com/forum/#!forum/wagtail-developers please not that this is not for support requests.